Classic FM’s Kyle Macdonald selected 10 moments that reflect the altering course of classical music history in the past decade:
Joyce DiDonato’s crowd-sourced anthology
26 August 2013
Crowdfunding and crowdsourcing was one of the trends of the decade, from keeping local pubs open and social campaigns to life-saving medical treatments. Classical artists and ensembles, of all profiles and sizes, have turned to crowdfunding over the last 10 years as a way for resourcing recording tours, projects, concert halls and more. It’s also proven to be a great way of creating and engaging new online support bases.
This important trend is nicely illustrated by star mezzo Joyce DiDonato who, in 2013, invited her online fans to produce her album. Fans suggested names, selected the anthologies pieces and provided quotes and photos, including the cover photo. The album, ReJOYCE, represents this fundamental change in how projects were conceived and delivered in the 2010s.
Photo: Pari Dukovic