Joyce DiDonato will join classical music streaming service Primephonic in its first-of-its-kind global partnership as its official Artist Ambassador. The new role will see her act as a spokesperson for the service, feature prominently in its worldwide marketing and editorial campaigns, and advise informally on the development of new features.
Her appointment to this role reinforces the company’s dedication to an ‘artist first’ approach and builds on its identity of providing unrivalled artist insights, curation and contextualisation, leading to an enriched classical music listening experience.
Primephonic is the world’s leading streaming service for classical music, with nearly 300,000 registered users in more than 100 countries. The app hosts the largest catalogue of recorded classical music in the world: 4 million tracks from 2,400 labels. Primephonic also offers a search engine designed to handle the metadata complexity of classical music and the highest possible audio quality (up to 24 bit lossless), as well as exclusive insight from classical music’s trailblazers on their latest releases, iconic recordings and a host of other topics around classical music.
Joyce DiDonato said of the announcement:
“One of the intoxicating elements of classical music that hooked me while I was at University was the invitation to submerge myself deeply on many levels: psychologically, physically, musically, emotionally. The world of Mozart and Wagner, Schubert and Ives invites us to plunge into the center of our minds, our hearts, and – should we be so brave – our souls.
It is my true honor to become a part of the Primephonic community to collaborate in this world of exploration, solace, joy, rigor, inspiration, and beauty. With unparalleled sound quality, probing podcasts, curated playlists, and an unrepentant enthusiasm, the world of Classical Music has the perfect, daring sound space to reach the most ardent supporter and the most curious newbie alike. Happy listening!”
Primephonic’s CEO Thomas Steffens, said:
We are very proud to announce Joyce DiDonato as our official Artist Ambassador, a first for the service. Over the last 25 years, Joyce has demonstrated her ability to connect with classical music fans all over the globe with her incomparable talent, and we are delighted that Primephonic now has the opportunity to benefit from her experience and insight through this new relationship.
It’s a testament to the company we have built that we are able to partner with the best in class to help us achieve our goal of creating the world’s most enriching digital experience for classical music fans. Together with our artist-friendly payout model, we are passionate that all classical artists can see Primephonic as a valuable destination for their music to be experienced in the best way possible.